Communication in China cannot be separated from social channels. Continued growth as one of the China Cross-border e-commerce trends According to a new report from Deloitte , the cross-border channel in China saw a compound annual growth rate of 76% between 2015 and 2018, while generating RMB 78.5 billion in gross merchandise volume (GMV) last year. China’s data-based consumer-to-manufacturer (C2M) model will drive e-commerce forward. Retail 2020: 10 Trends for China E-Commerce. Brands may also leverage short-video platforms for content marketing and e-commerce support, such as for analysis of account growth trends and detailed traffic data. Register for a free user account to leave comments and access more research, including Company Earnings, Company Profiles and Presentations. WHAT’S IN THIS REPORT? Implications for brands: Considering that KOCs’ reviews can have a strong impact on customers, it can be beneficial for brands to incorporate them into a broader marketing strategy. How will social commerce fare in 2020? Chanel, the French luxury house, synonymous with the double Cs logo, loves to maintain a well-controlled image of exclusivity. Brands can use mini programs as supplements to, not substitutes for, large-scale e-commerce platforms. Previously, the social app had placed a minimum requirement of 3,000 followers for a user to access the e-commerce function. The C2M model will allow manufacturers and retailers to produce products according to consumers’ needs. It is now the fifth-largest Internet company in terms of market capitalization after Alibaba, Tencent, Meituan and JD.com, surpassing Baidu as of November 29, 2019. As of the first quarter of 2020, about 904 million people had access to the internet in China, resulting in a fast-growing e-commerce market in the country. Brands can work with these platforms to effectively target their products to the appropriate consumer base, such as Jiuxian for wine and Babytree for parent-and-baby products. China’s most universally-known e-commerce giant, Alibaba Group recently hit its 20 th anniversary this year. To capitalize on these statistics and consumer behavior patterns, short-video apps have taken steps to monetize their user traffic: Implications for brands: In 2020, we expect more brands to seize the opportunities offered by short-video apps that are building out e-commerce features. Pinduoduo’s success is largely due to its group-buying model, with consumers making purchases with friends to secure a better deal. Implications for brands: The livestreaming e-commerce market is estimated to be worth ¥440 billion (around $63 billion) in 2019, and it is expected to grow in 2020, according to Chinese financial services firm Everbright Securities. The number of e-commerce users in China rose by 100 million compared with last year, and the number of stores on major online retail platforms went up 3.8 percent year on year, according to the Ministry of Commerce (MOC). Disney+ has become a household name after 1 year. E-commerce in China is difficult to forecast because things are changing so fast, but Tmall is the most important one. Alternative shopping channels—including group buying and mini programs—will thrive alongside dominant e-commerce platforms. According to CEO Daniel Zhang, Alibaba’s acquisition of Kaola will further elevate the company’s import service and experience for Chinese consumers through synergies across Alibaba’s ecosystem. Reuters. Vertical e-commerce sites will gain traction. Despite media attention, this summer’s Facebook ad boycott did not affect the social network’s ad ... Metromile to go public through SPAC acquisition, TikTok will grow massively worldwide this year, despite government scrutiny, US digital ad spend will make up 51% of total ad dollars, a 'bright spot' in 2020, Remittance Inflow, Central & Eastern Europe, What an ad rebound next year actually means, reaching ad-free streamers, and podcast ads, The Ad Platform: Jane Clarke talks TV measurement issues, Sports audiences, pay TV, and Roku's Q3 results, What makes a best-in-class email program, Nielsen's ID graph, and measuring video ads, The Weekly Listen: What we are thankful (and not thankful) for this year, How to think about the video streaming universe, How Prime Day went, and how holiday shopping will go, The Weekly Listen: The (not) sharing economy, Amazon Pharmacy and social media change. Short videos are typically 10–20 seconds in length and feature a variety of fun content, ranging from lip-syncing to songs to interactions with pets. Livestreaming will play a bigger role in e-commerce in 2020, as it enables brands and retailers to market their products to consumers in real time and offers consumers the advantages of limited-time discounts. That now appears conservative. There are around 99 million users of resale-focused apps as of August 2019, according to data firm Getui and the China Internet Network Information Center. Despite COVID-19's impact, robust development in e-commerce has been a major boost for the local economy. The KOCs shared their experiences of using Perfect Diary products, and this made it appear to the average consumer that the brand was quite popular because everyone was talking about it. China e-commerce accounts for over 25% of its consumer retail sales in the first half of 2020.. E-commerce is very advanced in China. The Cyber 5 set new US ecommerce records but still fell short of the massive expectations fueled by ... A look back at Singles’ Day, and what retailers can learn from it, Best Buy and Target double their ecommerce sales this year, Facebook buys customer service startup Kustomer, aiding its social commerce play, Cyber Monday results shatter US online shopping records, Thanksgiving and Black Friday ecommerce sales fell short of high expectations, Thanksgiving weekend online sales reach new heights but miss expectations, The US Mobile Banking Competitive Edge Report 2020, Predictive Analytics and Consumer Scoring. BEIJING, China — The Chinese government is targeting 38 trillion yuan ($5.7 trillion) in e-commerce per year by 2020, and a near doubling that again to 67 trillion yuan by 2025, according to a document issued on Wednesday. Learn more about Innovator Intelligence, a platform that curates, showcases and connects the world’s most innovative technology companies with partners, investors and mentors. Implications for brands: With consumers becoming increasingly sophisticated about their buying options, we expect vertical e-commerce sites to gain traction, as they offer not only product knowledge but also a community where like-minded customers can interact. Online sales forecast are also expected to reach USD 1.7 trillion by 2020. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost. China Retail & E-commerce Quarterly (March 2020) 3 New opportunities for online shopping and digital marketing Total online retail sales of goods and services plummeted 3.0% yoy in January – February period to 1,371.2 billion yuan (Exhibit 3). Relationship-based marketing approaches are set to proliferate in 2020: KOC marketing features consumers sharing their experiences of using products and vertical marketplaces offer engagement opportunities to shopping communities. Data-driven insights that help companies navigate the changing retail and technology landscape. Already No. 2020 — 71% of which will come from lower-tier cities, reaching a total of more than 670 million shoppers. The China (Shanghai) Pilot Free Trade Zone was officially launched on 29 September 2013. The shift to recommerce is being driven by growing customer demand for product variety, sustainability and affordability: Consumers want to possess the latest in clothing trends; there is a growing emphasis on reusing and recycling to keep the planet green; and budget constraints are an ongoing consideration for most shoppers. (Download your 2020 China E-commerce Calendar at the bottom of the article!) Through the adoption of 5G technology, logistics providers will be able to provide more efficient and faster deliveries. China has long been the world’s largest market for ecommerce and mcommerce, but this year it will overtake the US to become the world’s largest overall retail market for the first time, despite substantial economic headwinds caused by the pandemic. The reports show that the expected China eCommerce market growth for 2020 is at 20.1%. Can it take on Netflix? The ever-changing China health foods industry is seeing new waves of trends, with a sudden interest in nicotinamide mononucleotide (NMN), the prevalence of livestreaming in product marketing, and the potential for further e-commerce growth. Short videos are rich in content, and some users reportedly spend hours on short-video-hosting apps. We expect 2020 to be a year full of innovation and expansion in China’s e-commerce market. The Group was founded by Jack Ma, who stepped down from his position of chair during the recent milestone. Trade body Complementary Medicines Australia has organised a series of webinars that discusses market trends and regulatory changes in China's health foods industry. PDD stock has been an outperformer among Chinese e-commerce stocks, having surged 150% in 2020. China’s e-commerce giants played a major role in keeping supplies flowing and supporting people in quarantine during the two-month lockdown that started in January 2020. KEY STAT: For the first time in over a century, the US will cede its position as the largest retail market in the world, as China’s retail market reaches $5.072 trillion (RMB35.043 trillion) this year compared with the US’s $4.894 trillion. Brands need to find ways to embrace, acquire or partner with resale business models, because customer adoption of recommerce is likely to continue. 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